The Montauk Highway runs roughly east and west for 100 miles along the south shore of Long Island from an urban intersection in New York City out to Montauk Point, where it makes a needle’s eye loop in front of the Montauk Lighthouse. God knows that Montauk Highway is not Rodeo Drive, but because of the rare genius of the owner of the London Jewelers of Long Island, a limited 300-piece edition of the Audemars Piguet Royal Oak Offshore chronometer has been named after the pits-to-Ritz highway.
The advertisements say Montauk Highway is now an “iconic” name, worthy of being engraved on the back of an octagonal-faced, hexagonal screwed case while the hands, numeral markers, chapter ring, are aquamarine, as is the stitching on the Hornback crocodile leather strap. Dee Broderick at the London Jewelers in Easthampton says that the owner of London Jewelers, “who can wear any watch he wants, wears a Royal Oak Offshore.”
If you are dangerous enough to spend $22,500 on a wristwatch these days, you can call Dee and ask her for #022/300 (the 22nd of 300 made and sold worldwide), which she explains will be eminently collectable in about a billion beautifully measured seconds from now.
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